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FashionMash Workroom
FashionMash is an interdisciplinary design program within UNC’s Hussman School of Journalism and Media, specializing in branding for the fashion and lifestyle industry, and offers a Certificate in Fashion Communication & Marketing.
Clients: Ralph Lauren, Sani Clothing, Esports, and more.
Professor: Dana McMahan, former Art Director and Creative Director
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Creative Advertising
This is a course on the development of creative work for advertising. It’s meant to give you an understanding of how advertising creatives (art directors and writers) work and the kind of thinking required in this area of the industry.
Client: Sony
Professor: Gary Kayye, founder and CEO of The rAVe Agency
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Public Relations Writing
Service-learning course provides hands-on practice in developing multiplatform communication tools (print, digital, and social media) used by public relations practitioners.
Client: ABIDE (The DEI arm of UNC Hussman)
Professor: VK Fields, publicist
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Graphic Design
Graphic Design provides the basics for becoming a successful visual communicator. From the creation of eye-catching posters, brochures or packages, to awareness of the complex world of informational graphics.
Professor: Ryan DeWitt, graphic designer at SAS
FashionMash Editorial
Fall 2024
(As part of the FashionMash program to earn a Certificate in Fashion Communication & Marketing)
Year-long client: Ralph Lauren (liaison: Grace Timothy)
Ralph Lauren in College: Checkmate Shoot (Select 1)
Ralph Lauren in College: Checkmate Shoot (Select 2)
Ralph Lauren in College: Checkmate Shoot (Select 3)
Ralph Lauren in College: Checkmate Shoot (Select 4)
Double RL & Co. Navajo Jewelry Collection shoot (Select 1)
Double RL & Co. Navajo Jewelry Collection shoot (Select 2)
Double RL & Co. Navajo Jewelry Collection shoot (Select 3)
Double RL & Co. Behind the Scenes
Ralph Lauren in College: Checkmate Shoot Behind the Scenes
Ralph Lauren in College: Checkmate Shoot Behind the Scenes
Esports Client Shoot: Power Play (Select 1)
Esports Client Shoot: Power Play (Select 2)
Virality Shoot
FashionMash Product Design
Spring 2025
(As part of the FashionMash program to earn a Certificate in Fashion Communication & Marketing)
Year-long client: Ralph Lauren (liaison: Grace Timothy)
Creative Advertising
Fall 2024
Semester-long client: Sony; Spacial Reality Display
I'm proud to have been part of the creative strategy and research team, where I had the privilege of collaborating with a talented group of peers. Together, we developed a marketing plan for our client, Sony, showcasing their innovative product, the Spatial Reality Display.
Billboard project for Videri Chocolate Factory in Raleigh, NC. The billboard had to be eye-catching, socially relevant, and inspired by an online review of the company.
Public Relations Writing
Fall 2024
Semester-long client: ABIDE Committee (DEI committee embedded in UNC Hussman)
Graphic Design
Spring 2025
Completed various projects over the semester using Adobe Illustrator, In Design, and Photoshop
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Meaning of Place
Skiing is my purest form of happiness. The mountains have a way of humbling and freeing you at the same time. There’s nothing that compares to the euphoric feeling of being on the mountain, the cold air hitting my face, and the quiet focus it brings. I’ve been skiing in Vail every year for the past ten years, and I know the slopes like the back of my hand. From the back bowls to the tree runs, every part of the mountain holds a memory. It’s the one place where I feel completely free, and no matter how many times I go, it never gets old.
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Infographic
Coming 🔜