As the multi-media and graphic design intern, I was entrusted with a handful of responsibilities, from crafting creative assets and apparel mockups to spearheading the branding for the Summer Reserve Sale. Additionally, the interns and I were responsible for the marketing plan and execution of the highly anticipated warehouse sale, which was a huge success!

One of the highlights was joining the creative team on a trip to South Georgia for a long but fun three-day catalog photoshoot. Having a front-row seat to all of the planning and forethought that goes into shaping the visual narrative for the upcoming fall line was invaluable.

Beyond design, I had the privilege of stepping into the media manager role for our CEO's podcast, 'Unreserved With TJ Callaway.' I had the unique opportunity to travel for the podcast, which included flying to Nashville to film an episode with country music star Conner Smith. My involvement with the podcast has continued beyond my internship. I have maintained my role as media manager on contract as I work remotely from Chapel Hill. (Stream 'Unreserved With TJ Callaway' on all platforms #shamelessplug)